top of page
Entrepreneur Insights
Steve Cody
19 min read
What Happened With Ruckify?
Uncovering Ruckify's untold story: From cracking the 'rent anything' market to an unexpected downfall.
Steve Cody
3 min read
Starting Something with Nothing: Building a Scaffolding Rental Business
From lift rentals to Ottawa's biggest scaffolding projects: how we started with nothing and built a thriving scaffolding rental business.
Steve Cody
3 min read
Building A Success Stack
Build your business legacy with The Success Stack: mature, growth, and incubator companies working together to fuel continuous entrepreneuri
Steve Cody
3 min read
Firing Customers is Okay
Firing customers can be crucial for your business’s health. We learned this at Cody Party Rentals when servicing big clients led to big loss
Steve Cody
2 min read
It's All About Perspective
Perspective shapes reality. Turn challenges into opportunities, just like my friend Ariel who caught a shark while others fled in fear.
Steve Cody
3 min read
Perfecting Your Business's Front Door: The Key to Lasting First Impressions
Ensure your business's "front door" shines—consistency in design and communication is key to making lasting first impressions. #BrandSuccess
Steve Cody
2 min read
Building a Business Together: The Power of Partnership in Entrepreneurship
Starting a business with your spouse? Success hinges on alignment. United at home, stronger in business. #Entrepreneurship #SpousalSupport
Steve Cody
3 min read
Understanding Your Role in Starting a Business: Visionary, Manager, or Technician?
Identify if you're a visionary, manager, or technician to start a business that suits you. Each role is crucial as your business grows.
Steve Cody
3 min read
The Lifecycle of Building a Business: Patience Pays Off
Building a business takes time: 3 years to learn, 5 to stabilize, and 10 to excel. Understanding growth phases sets realistic expectations.
Steve Cody
3 min read
How Intellectual Sales Can Boost Your Business Profitability
Shift from commodity to intellectual sales to boost profit, build customer loyalty, and position your brand as a leader in innovation.
Steve Cody
3 min read
Building the Right DNA for Your Business: Why It Matters and How It Shapes Long-term Success
Building the right business DNA from the start is crucial. It sets your path, aligns culture, and defines brand—changing it later is tough.
Steve Cody
2 min read
The Fear Factor: What Scares You More – Taking Action or Not?
The Fear Factor: What Scares You More – Taking Action or Not?
Steve Cody
2 min read
Milestone Celebration - 7 Of Our Earlier Companies Have Been Thriving For Over 20+ Years!
Cheers to our 7 companies that have been surviving and thriving for the past 20+ years!
Steve Cody
2 min read
Partnerships… Navigating the Ugly, Good, and Bad.
Partnerships - a dance of magnanimous gains & daunting losses. Embrace the good, learn from the ugly, wisdom is in discerning the difference
Steve Cody
2 min read
Opportunity In Buying A Business That Has Gone Bankrupt
Buying a company that has gone bankrupt is not easy… but what is!
Steve Cody
3 min read
Family Business - The Good, the Great, and the Ugly
Family businesses - a nostalgic blend of personal-professional ties. More than just profit, fostering learning completes the journey.
Steve Cody
3 min read
The Art Behind Figuring Out Rental Rates
How to Determine the Right Rental Rate for Your Items Are you considering renting out your belongings but not quite sure how to price...
Steve Cody
2 min read
When Starting A Business, Timing is Everything! A Real-Life Example…
Entrepreneurial success hinges on timing. In my journey, time transformed an ambitious idea into a thriving peer-to-peer rental market.
Steve Cody
2 min read
Becoming 50/50 Partners With A Family Business
LouX: A journey of grit & unbeatable customer service. Saluting the power of exceptional customer service and loyalty
Steve Cody
2 min read
Anxiety And The Benefits of Looking Up!
Gazing upwards can heighten positivity, improve posture, lower depression risk, and help envision a brighter future.
bottom of page