top of page
  • Writer's pictureSteve Cody

Embrace Starting Over

Updated: Aug 7, 2023

Embracing Zero: The Importance of the Reset Mentality in High Growth Businesses


Everyone talks about focusing on making a million or even a billion, but no one talks about getting comfortable with going to zero.

When it comes to traversing the landscape of entrepreneurship, building a high growth business is seen as the epitome of professional success. However, with high growth comes high risk. It's a journey that carries uncertainty, volatility, and the harsh reality that sometimes, everything you've built might crumble to zero. Terrifying? Absolutely. But what if starting from zero isn't the setback you fear but the springboard you need? Understanding and being comfortable with the concept of 'BACK TO ZERO' can indeed remove fear, inject courage, and allow you to shoot for the moon.


Understanding the Zero

In entrepreneurship, back to zero is not defeat, but an opportunity for reinvention. It involves understanding that failures are essential pit-stops, not final destinations. Entrepreneurs should strive to see 'zero' as a blank canvas yearning for a masterpiece, not an empty void marking their demise. Embracing the number zero means paving new paths, rerouting strategies, and reinventing the business to reach new echelons of industry success.


Building Your Rebuilding Plan

The key to being comfortable with starting from zero is to have a strong plan for rebuilding. This plan should be the guiding light in your darkest hour, illuminating your path to economic resurrection. Your rebuilding plan needs to be realistic, adaptable, and resilient, embodying your entrepreneurial spirit. This plan is your mental, emotional, and strategic compass for rebuilding your empire from the ground up.


Reducing Fear, Increasing Possibilities

Fear is an intense emotion that arises from the anticipation of danger, often prompting a fight, flight, or freeze response. It shrinks possibilities, stifles creativity and drives avoidance behavior. By preparing yourself to go back to zero and rebuild from scratch, you effectively fight fear. You replace it with the audacity of hope, the strength of resilience, and the thrill of pursuing ambitious possibilities.


Letting 'Zero' Be Your Catalyst

Understanding the importance of starting back at zero in high growth businesses gives you a new perspective. It's about transforming your mind to perceive key turning points not as failures but as growth opportunities. Remember, whenever it seems like everything's going 'back to zero', let that not hinder your drive, but act as a catalyst propelling your business to unprecedented success.

After all, every mogul has tasted the biting cold reality of failure before basking in the warm sun of success. If they hadn't been confident in their ability to start over, many of the businesses we see flourishing today simply wouldn't exist. Accepting and preparing for the scenario of starting from zero might just be the golden key to the high growth you seek.


The successful entrepreneur knows that the 'back to zero' point is not the end, but often the beginning of something exciting, innovative, and profoundly impactful. Embrace this concept, fear not the possibility of starting over, and let that courage, resilience, and adaptability shine in your pursuit of high growth. Remember, the most awe-inspiring journeys often start at zero.

Recent Posts

See All

Comments


bottom of page